Hasbro wanted to reach out to a wider audience, that went
beyond mummy bloggers and their children. They wanted to launch a new influencer marketing campaign that would position their products in a unique way and make them
cool to millennials.
Wednesday 22 February 2017
What if My Little Pony was your beauty icon? Influencer campaign for Hasbro!
Labels:
beauty influencers
,
Hasbro
,
Helen Anderson
,
Influencer campaigns
,
influencer marketing
,
Leanne Lim-Walker
,
My Little Pony
,
Social Media Blog London
,
Zoe London
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