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Tuesday 10 May 2016

It's Showtime! My Social Media Portfolio


Just a very few pieces of my work from around the web... enjoy :)



1. Social media strategy, implementation, daily management and campaign planning

a) British Gas LinkedIn company page

3. Copywriting

a) Creating copy for website Alfie Best jewellery  
b) Creating the brand strapline and packaging copy for Spianata &Co.
c) Blog article: Trending now: flat design. Is it here to stay?  
d) Blog article: #NoMakeUpSelfie: how social trends can turn into clever marketing 
e) Blog article: LONO visits the Digital Revolution exhibition

4. Video production and distribution

a) Leading on the creation of a video to distribute across native advertising: The British Gas Lamplighters 

5. Social media community management:

a) Building online communities and engagement from scratch:
 i. ilu Facebook example – Ambassador story (organic post) 
b) Growing and amplifying established ones: 
 i. British Gas CSR & charity Shelter example
6. Content creation
(Liaising with designers and developers to create online content)

7. Securing exposure of content in high profile publications

a) LONO Creative ‘Consumer Superbrands’ illustrative chart in Design Week

8. Online articles 
(Managing the production of articles for The Source (an online energy hub created by British Gas)

a) Monthly Q&A energy feature. Selecting editor and approving copy - editor interviews British Gas expert to uncover myths about energy industry.

9. Social / digital campaigns

a) LinkedIn #WorkTipWednesday
b) LinkedIn Caption This!
c) Q&A: Meet the team - Anneka / Christabel / Nora / Marc
d) What's in your drawer?

10. Proactive outreach to stakeholders on Twitter

a) HRH Earl of Wessex and Duke of Edinburgh 
b) Plaid Cymru: AM Leanne Wood 
c) #GetWinterReady event. (Energy Innovation Reception event at The House of Commons, hosted by Angus MacNeil, Chair of Commons Energy and Climate Change Select Committee 
d) Blogger event for National Women in Engineering Day - panel discussion with industry experts. 
e) #BGTreks15 - internal charity event with our national charity partner, Shelter. Creating hashtag and liaising with interal comms and Shelter to promote hashtag and retweet content and share externally and internally.  

11. Social media management 

British Gas

Twitter 
LinkedIn 

LONO Creative

Pinterest
Tumblr (Company Blog)
LinkedIn
Twitter

ilu Fitwear

Facebook
Twitter
ilu Instagram 
ilu Pinterest

Photolease

Twitter



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