What gets viewed more than sex on the internet?

Last week I attended a continuous digital learning day in work. We have them about once a month to keep up socially savvy and inspired!

YouTube gave us a workshop session on their platform and one of the interesting nuggets I got from the meeting was a case study on the famous Volvo Trucks video featuring Jean-Claude Van Damme.

YouTube told us, that at it's climax, the viral video got even more searches than sex - that's definitely what you want out of a branded video!

Here it is once again for you to enjoy...