Hasbro wanted to reach out to a wider audience, that went
beyond mummy bloggers and their children. They wanted to launch a new influencer marketing campaign that would position their products in a unique way and make them
cool to millennials.
Wednesday, 22 February 2017
Wednesday, 26 October 2016
The future of influencer marketing: 3 tips to boost brand loyalty and reach
HEY! I wrote a little blog post for Bite, the agency I work at. Check it out and let me know what tips would you give for influencer marketing?
Wednesday, 14 September 2016
Tuesday, 13 September 2016
Monday, 12 September 2016
Augmented reality INSANITY - is this really our future?
Filmmaker Keiichi Matsuda has created, 'Hyper-Reality', a short film on how AR, (augmented reality) might look in the future. I saw it a couple months back and it still blows my mind!
What do you think of it? Does it make you excited for the future? Or does it just make your head spin?
Wednesday, 8 June 2016
Viral video from Adidas: one of THE BEST
Adidas D Rose Jump Store: #jumpwithdrose
This has got to be one of my favourite viral videos of all-time! It's urban and really gets your adrenaline going.
In 2014, Chicago Bulls star Derrick Rose took up residence at a "pop up store" in Hackney where all the Adidas shoes were free, as long as visitors could reach them from a ten foot high shelf.
Adidas invited kids from East London via @adidasUK and Facebook to the store, where they had 24 seconds, the amount of time it takes to make a play in a basketball game, to jump the height of a basketball rim and grab the shoes.
The Campaign won 5 Awards at the Creative Circle Awards including 4 Golds!
Tuesday, 10 May 2016
It's Showtime! My Social Media Portfolio
Just a very few pieces of my work from around the web... enjoy :)
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