Top tips from Social Media Week: day 1

My favourite learnings from Social Media Week London, day 1 – all in snackable quotes!

New Creative Opportunities for a Video First World

• 80% of Facebook video is played without sound -be aware of this when you’re creating videos – Ian Crocombe, Regional Head of Creative Shop, Facebook

• How long should a video be? As long as it needs to be! - Ian Crocombe, Regional Head of Creative Shop, Facebook

• The future of video is active - there will be much more participation soon - Ian Crocombe, Regional Head of Creative Shop, Facebook

• It's a video first world – we’re hiring people that have skills with video - Ian Crocombe, Regional Head of Creative Shop, Facebook

• Play more with content and try different methods - Ian Crocombe, Regional Head of Creative Shop, Facebook

The Power of Storytelling: How National Geographic Dominates a Fragmented Media Landscape

• We lead with the visuals. It’s all about visual storytelling. A big, powerful image can attract and engage - Nadine Heggie, Vice President Global Partnerships, National Geographic

• It’s our photographers that run our Instagram channel, not a social media manager or marketing team - Nadine Heggie, Vice President Global Partnerships, National Geographic

• Relevant and timely content always wins - Nadine Heggie, Vice President Global Partnerships, National Geographic

• Snapchat is the channel where we’re more playful. We invite curiosity - Nadine Heggie, Vice President Global Partnerships, National Geographic

• We see huge engagement rate growth with Facebook live - Nadine Heggie, Vice President Global Partnerships, National Geographic

• Facebook live helps to brings people to places they could never have gone before - Nadine Heggie, Vice President Global Partnerships, National Geographic

• We lean into purpose. We do this by having a full social takeover on things like World Earth Day and World Ocean Day. We also do co-created content with our partners and share this across all of our social channels - Nadine Heggie, Vice President Global Partnerships, National Geographic

Marketing in an Environment of Shifting Attention

• Negative sentiment can't determine your strategy - you can't be afraid – Ryan Murphy, Creative Director at Vayner Media

• Content is king, but context is queen – Jenna Pelkey, Director, Global Media and Marketing Strategies at General Electric  

• Test, get feedback, and then go big with your ideas on social – Eric Fulwiler, Executive Director at Vayner Media  

In pursuit of the idea: the marginalisation of creativity

• A diverse team will improve your ideas – Kate Murphy, Senior Creative at BBH

• Be brave, challenge bias. Ideas that make people feel uncomfortable are normally the ones that work best – Damola Timeyin, Strategist, BBH

• Push your clients to create daring, challenging work to cut through repetitive samey content – Damola Timeyin, Strategist, BBH