Day 2 in emoji world! The best quotes coming out of Social Media Week London

Bite Global spends day 2 at Social Media Week London, and this is what we discovered…

How to Teach a 173-Year-Old Newspaper to Speak Social

• Don’t push out content just because you have it. Take time to craft into something that will leave an impression – Jenni Reid, Social Media Writer at The Economist

• A dual process creates the best content at The Economist. Someone who knows the story & someone who understands the audience – Deputy Community Editor at The Economist

News-gathering in the digital age: why the newswire is dead

• In breaking situations, look for swearing in tweets. With some breaking news stories, the first human emotion reaction is to swear. So we would add a column in Tweet Deck for swear words. That way you get ahead of your competitors for tracing down breaking news -  Rob Owers, Head of News and Government Partnerships at Twitter

• We like to credit people who’ve captured footage, but there are times when it’s not right - Hazel Baker, Digital News Editor at Sky News

• We’re at the point with journalism now where technology is developing so fast that we need to start having ethical conversations with news organisations and tech platforms about what to do in high profile situations - Rob Owers, Head of News and Government Partnerships at Twitter

• Is social creating an unhealthy news diet for people? - Peter Meikle, Head of News at FleishmanHillard Fishburn

• We have a responsibility to make sure people are getting a fully rounded view of the world. We have to tell the stories in a way we know people will want to engage and share it. Rachel Rodriguez, Social Media Producer at CNN

• We don’t view BuzzFeed as a threat. It’s about each organisation identifying their niche - Rachel Rodriguez, Social Media Producer at CNN

How to achieve face-melting content marketing ROI

• It’s not more content – it’s more relevant content - Jason Miller, Global Content Marketing Leader at LinkedIn

• How pissed off do you feel when you see an ad in you feed that’s irrelevant to you!? Jason Miller, Global Content Marketing Leader at LinkedIn

• This is 2016! You have to pay to promote your content - Jason Miller, Global Content Marketing Leader at LinkedIn

• ‘I’m getting tired of e-books! Create an audio book’ Jason Miller, Global Content Marketing Leader at LinkedIn

• Don’t build your content on rented land – go back to the basic platforms and optimise them before you go looking anywhere else - Jason Miller, Global Content Marketing Leader at LinkedIn

• Don’t do one-dimensional marketing, It’s time to be hybrid marketer! - Jason Miller, Global Content Marketing Leader at LinkedIn

Brain friendly social media: connecting through neuroscience

• Selective attention is a survival skill we have – Aoife McGuinness at Hey Human

• Use senses more intelligently to create thumb-stopping, engaging content – Aoife McGuinness at Hey Human

• Three steps for brain friendly creative – 1. Recognised 2. Resonant 3. Relevant – Aoife McGuinness at Hey Human