What if My Little Pony was your beauty icon? Influencer campaign for Hasbro!

Sooooooo I wanted to share a pretty fun campaign I recently did for Hasbro (the toy brand!)

Hasbro wanted to reach out to a wider audience, that went beyond mummy bloggers and their children. They wanted to launch a new influencer marketing campaign that would position their products in a unique way and make them cool to millennials.

The future of influencer marketing: 3 tips to boost brand loyalty and reach

HEY! I wrote a little blog post for Bite, the agency I work at. Check it out and let me know what tips would you give for influencer marketing?