Last week, the opening of Burberry’s first flagship store in Taiwan went down a storm as guests were immersed in a multi-sensory experience. The British fashion line created interactive, digital weather that included rainstorms and lightning to champion their star product, the Burberry Trench. Dubbed Burberry World Live, the digital experience is scheduled to travel to London, Hong Kong and Chicago. Although the famous label offers a unique experience, a fashion brand embracing a digital experience is nothing new. However, the global brand is the latest luxury label to model digital solutions. Perhaps interactive digital experiences are becoming the new trend for spring/summer 2012?
