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Monday, 12 September 2016

Augmented reality INSANITY - is this really our future?



Filmmaker Keiichi Matsuda has created, 'Hyper-Reality', a short film on how AR, (augmented reality) might look in the future. I saw it a couple months back and it still blows my mind! 

What do you think of it? Does it make you excited for the future? Or does it just make your head spin? 

Wednesday, 8 June 2016

Viral video from Adidas: one of THE BEST

Adidas D Rose Jump Store: #jumpwithdrose




This has got to be one of my favourite viral videos of all-time! It's urban and really gets your adrenaline going.  

In 2014, Chicago Bulls star Derrick Rose took up residence at a "pop up store" in Hackney where all the Adidas shoes were free, as long as visitors could reach them from a ten foot high shelf.

Adidas invited kids from East London via @adidasUK and Facebook to the store, where they had 24 seconds, the amount of time it takes to make a play in a basketball game, to jump the height of a basketball rim and grab the shoes.

The Campaign won 5 Awards at the Creative Circle Awards including 4 Golds!

Tuesday, 10 May 2016

Friday, 29 January 2016

MTV Brand New: who you need to keep your eye on in music for 2016


Last Wednesday I went to MTV's #MTVBrandNew event, a gig that features acts that are set to take the UK by storm in 2016.

There were two events for this - the first was presented by Craig David, with support from Brand New nominees Anne-Marie and WSTRN. The event I went to was hosted by Bloc Party, and they shared the stage with Brand New nominees Rat Boy and Nimmo.

The event was awesome! Being a R&B and garage fan, I'll let you guess who I'm hoping wins the title this year. 

This year's winner will be revealed Tuesday 2nd February... 

Hold tight WSTRN ;-) 






Monday, 14 December 2015

What gets viewed more than sex on the internet?



Last week I attended a continuous digital learning day in work. We have them about once a month to keep up socially savvy and inspired!

YouTube gave us a workshop session on their platform and one of the interesting nuggets I got from the meeting was a case study on the famous Volvo Trucks video featuring Jean-Claude Van Damme.

YouTube told us, that at it's climax, the viral video got even more searches than sex - that's definitely what you want out of a branded video!

Here it is once again for you to enjoy...