1. Create niche content for a niche audience (niche content will help you identify exactly who you need to target when you start to develop your distribution plan).
2. Think like a publisher when thinking of ideas for content and copy – you are an editor of the web!
3. Make sure your campaign or content has a clear call to action for your target audience. I.e. what do you want them to do? Engage? Sign up? Buy? Etc.
4. Say NO to iStock! Personally I think a lot of iStock images are cheesy and staged. Raw images are better because they’re authentic.
5. When writing copy, remember to go out with the right message, to the right audience, at the right time, on the right platform.
6. Don’t dismiss the power of a good headline – make it short, snappy and focused on the reader. Ask yourself why would someone click on this?
7. It all starts with a good idea – then ask yourself, what social media platform is this best for? And how can it tie into my business objectives?
8. Do what feels right – data is great, but ultimately social media is an emotive space. Sometimes I believe you need to rely on your gut instinct to make your final choices on campaigns.
9. Use a variety of content to keep you social media channel fresh – i.e. gifs, graphics, infographics, motion graphics, interactive infographics, imagery, poll's, quotes, videos, scratch reels etc. The list is endless!
10. However, don’t just create content for content sake. Social assets should serve a purpose or have some sort of value to your audience.
11. When it comes to community management – show off your personality!
12. Always focus on your audience first, not your company when thinking of ideas for campaigns. Ask yourself, why would they care and what void can I fill in their life? After that is when you should consider how it can be woven into your business objectives.
13. Lastly, eat, sleep, live and love social media in order to be good at it!
Thanks for sharing these top 13 secrets about social media. I think social media is the best medium boost your business to sky high limits. You can get genuine traffic on your website if you run a successful social media marketing campaign.
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