What’s All The Hoopla Around Responsive Web Design?

Along with the new and trendy social media sites, ‘Responsive Web Design’ is another term every creative professional is talking about at the moment. But if you’re tech-clueless and just want to know what this tool can do to enhance your business then you’ve come to the right blog post. We give you a brief description of Responsive Web Design and reveal how this not-so-new device can keep your business innovative, help to cut back on your finances and make your website more engaging.



Responsive Web Design… sorry, we mean RWD (this is how all the trendy designers and developers are referring to it), is really ‘up and coming’ shall we say. If you’re a tech-savvy developer then you’ll know that RWD is nothing new and you’ll also know that it’s going to be a big deal for 2012.

Technology is developing so fast these days we’re unable to keep up with the latest models. (Is the iPhone 4S the latest development from Apple? Or is there a new edition of the iPad?) Whatever it is, it’s safe to say that internet browsing isn’t just limited to computers nowadays; tablets and smartphones are also being used to access the internet. Mobile browsing is forecasted as being huge for the future, with the CEO from Telecom Italia (Franco Bernabe) even boldly stating that ‘the mobile phone will be the remote to the internet of things’. This shows that mobile phone browsing is estimated to increase in the future, and so it’s certain that web pages will need to become more engaging, simpler to access and easier to read if this is to be the case. However, as we said earlier, technology is developing at a rapid speed and we don’t know what devices Apple, or any other software or electronics company will reveal in the next few years. You may be wondering what any of this has to do with Responsive Web Design; we’ll get to the point soon…

Responsive Web Design basically automatically alters the layout of your browser to fit a particular device. This improves the layout of a web page so you can view a website more easily across a range of devices. This easy navigable feature provides a good user experience. You might be wondering how Responsive Web Design magically adjusts to fit your browser. The technical ingredients are CSS, CSS3 and JavaScript, which are blended together to enable better usability for a website visitor. Still unsure of how this tool could benefit your business though?

The layout of your website changes to fit a particular browser, making sure your customers stay engaged.

We all know that our concentration levels are severely reduced when we browse the internet, if we see a website that’s difficult to navigate through and uneasy to read we instantly switch off and look elsewhere for a site that’s more user friendly. Responsive Web Design enhances the layout of your website across all different types of devices which means that visibility and usability for a website visitor is improved which makes a consumer more engaged with your website and ultimately your brand.

Responsive Web Design makes your customers mobile browsing experience simple and user friendly.

To be perfectly honest, applying RWD to your website wont make your business innovative, but you’ll be catering to the needs of the culture we are. For instance, the latest ad campaign of ‘The Three Little Pigs’ from The Guardian newspaper shows excellently how our society share, view and judge news – across a range of electronic devices. RWD is a necessary solution for our digital-loving society. We receive information from a range of devices and by implementing RWD you are tackling current modern challenges and embracing the digital era – that’s what makes your business innovative.

The recession has had to make business even more frugal and investing in RWD is a good way to keep your budgets down if you want to stay ahead in our rapidly growing digital world. RWD means that the layout of your website is altered across all different types of devices. So instead of making a bespoke website for each new device, RWD adapts to all devices and browsers. This means that you don’t have to worry about the latest technological developments and wont have to shell out more money making sure your website looks good on the latest browsers from companies like Apple, Google and Microsoft. RWD means you stay ahead and save yourself time and money.
Although we like to think of ourselves as a trendy bunch, RWD isn’t just a phase – it’s time to believe the hype! The basis of what we’re saying is that we’re viewing websites from a range of devices at the moment and it’s pretty obvious that technology is going to further advance and there will be more devices for us to view websites on in the future. If you’ve got an attractive and well-designed website already that’s great, but your website might not appear coherent or engaging on a mobile or tablet device. In order to thrive in business then it’s imperative to move on to the next big thing in order to stay innovative and ahead of your competitors. World famous web designer, developer and author of ‘Responsive Web Design’ Ethan Marcotte stated in 2010 that ‘mobile browsing is expected to outpace desktop-based access within three to five years’ – is your business ready for the future?


Responsive Web Design enables easy access on every feature of your website.