Adidas D Rose Jump Store: #jumpwithdrose
This has got to be one of my favourite viral videos of all-time! It's urban and really gets your adrenaline going.
In 2014, Chicago Bulls star Derrick Rose took up residence at a "pop up store" in Hackney where all the Adidas shoes were free, as long as visitors could reach them from a ten foot high shelf.
Adidas invited kids from East London via @adidasUK and Facebook to the store, where they had 24 seconds, the amount of time it takes to make a play in a basketball game, to jump the height of a basketball rim and grab the shoes.
The Campaign won 5 Awards at the Creative Circle Awards including 4 Golds!
